The marketing of the Bridge Cafe Buffets is aimed towards all age groups. :: Business and Management Studies

The marketing of the Bridge Cafe Buffets is aimed towards all age groups. As the Bridge is part of the church buffets are offered for weddings INTRODUCTION This report was commissioned by Mrs A Bernard to show my understanding of the tools, techniques and ideas presented in the marketing module. The report will cover marketing orientation, practice approach, impact and buyer behaviour. Development of marketing segments and the marketing mix. To display my understanding I have used the Bridge Cafà ©, which has been trading for eighteen months and is expanding its services. It is part of the Christ Church community outreach program and is designed to offer good food at a very reasonable price. The marketing of the Bridge Cafe Buffets is aimed towards all age groups. As the Bridge is part of the church buffets are offered for weddings, birthdays, christenings, blessings and funerals as well as family functions and also as part of the conference facilities. With such a wide age range of customers the marketing has to appeal to a huge range of people from a variation of backgrounds. The service the Bridge offers can be tailor made to fit to the client’s needs and taste as well as a pre defined menu of various prices. With the ability to meet with clients for a more personal touch or by telephone, fax or e-mail for a faster more efficient service we can stay ahead in research and the development as trends change and different age groups have different tastes. We know our customers as we all eat and have an understanding of different diets and customs relating to religion. The clients that have already used the Bridge Buffets Service have found it easier to approach them to arrange a tailor designed menu for their guests as the staff are very approachable and are willing to spend time talking to the clients and their needs and desires. With this type of relationship with the client it is hoped that they will use the service again. The buffet service prides itself on producing home made and home baked products fresh to the client, which is catered to all sized buffets. Buffets can be organised at short notice (twenty four hours) and still uphold the same home made traditions. The marketing in practice fits in with the definition â€Å"Marketing is the management process which identifies, anticipates and supplies customer requirements efficiently and profitably† (The Chartered Institute of Marketing) as the client is in contact with a senior member of the team who knows and understand both the client needs and the practical aspect of the catering team.